Photography is a soaring business in today’s market-based economy. Photographs are serving as the tools of advertising and marketing of any brand, product or services. These photos are being used in billboards, banners, posters, leaflets, magazines, pamphlets, newspaper advertisements and wherever it is possible to use it for advertising. So, commercial photographers are highly in demand in the business sector in recent times.

When it comes to the world of entertainment, we think of the T.V. and film industry where the need of a production photographer has never faded away since the advent of film making. No matter how technologically advanced the movie industry has become, the relevance and effectiveness of film stills have remained intact. These stills are taken during the production of a T.V. show or a movie on or off the shooting set to promote the show or movie and the stars or debutant actors to attract public attention through their publication in the newspapers or magazines, way before the release of the show or the movie. There can be no better way to promote and advertise a film than to reveal the unseen, off the set photos that have been captured during the production.

A production photographer has never gone out of fashion; rather, in present times, the need of such commercial photographers is huge, not only in the T.V. or film sector, but also in the stage theatre productions and the productions of big musical concerts, dance shows, and opera shows too.

They capture the moments from the pre-production rehearsals and practice sessions, the moments when the actors or the artists take a break from the schedule and spend some time gossiping and giggling among themselves, or maybe reading a book, smoking a cigarette, or sipping away a cup of tea or coffee to relax a bit. The photographer also takes snaps of the cast and crew together in a group during the production. These photos hold immense importance in creating an impact in the audience’s mind as they wait more eagerly for the upcoming release.

In post-production photography, the photographer sets the studio and asks the actors or artists to deliver different and specially tailored poses to the camera. These photos are generally sent to the newspapers or magazines for publicity. They are also used in the banners and the posters of the film or the show after the required editing and touch-ups are done.

Skilled photographers working in the production photography genre must possess all the technical knowledge about the different lenses, studio set up, lights, and the angles. They must also be efficient in editing and enhancing the photograph. A working experience in the Photoshop software is very useful in this case.